GRAMMY AMPLIFIER - Hyundai Lounge 2012

Situated in the lobby for the Official Grammy After-Party Celebration, this immersive environment drew guests in with a 50-foot LED wall displaying visuals that that corresponded to music curated by official Grammy-nominated artists. On one end of the installation was a custom-designed champagne bar and on the other was a row of kiosks displaying iPads for interactive user engagement. Bright visuals combined with abundant reflections provided a vibrant atmosphere for party-goers to experience and enjoy. Parabolic speakers fitted with custom LED tape immersed the audience in selective audio zones.