CA LOTTERY - Lady Luck Live
In correspondence with V Squared Lab's augmented reality experience for the launch of the million dollar California Black Exclusive Scratchers® tickets and the “Luck Will Find You” Campaign, a basic layout of elements was produced. This included positioning of participants in the space, a shot frame, outline of boundaries, spotlights, and a "target" clover pad design.
Credits
Credits
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Client: David&Goliath Marketing Agency
DNG Chief Creative Officer: David Angelo
DNG Executive Creative Director: Collin Jeffery
DNG Creative Director: Eron Broughton
DNG Art Director: Shaun Wright
DNG Copywriter: Peter Hughes
VSL Creative Director: Vello Virkhaus
VSL Producer: Chris Kraft
VSL Production Manager: Andi Perez
VSL Director of Photography: Troy Smith
VSL Lead VFX Programmer: Keith Lostracco
VSL VFX Programmers: Peter Sistrom, Max Chang, Evan Pierre
VSL Lead Animator: John Frederico
VSL Architectural Designer: Amanda Hamilton
VSL Stage Manager: Zora Wolter
VSL Prop Master: Arturo Perez
VSL PA: Chris Kimball
VSL Intern: Marisa Perkins
Prop Box Fabrication and Mechanics: Stefano Novelli
Clover Mat Printing: George Collins, Collins Visual Media
