GRAMMY AMPLIFIER - Hyundai Lounge 2013
Designed and constructed for Greenlight Media and Marketing was a lounge enclosed entirely with black shiny acrylic and LED lighting. Dynamic visuals, ambient lighting, and custom structures combined with abundant reflections provided a vibrant atmosphere for party-goers to experience and enjoy. Situated in the lobby of the Los Angeles Convention Center, the environment hosted guests of the official Grammys after party celebration. The immersive space drew guests in with LED visual art, animated lighting and rich reflections. The space was partitioned into three sections by custom lit Hyundai logo columns. The exterior sandblasted panels depicted graphic images of the curators in the amplifier program. Parabolic speakers immersed the audience into selective zones and the overhead space was illuminated by an array of vintage incandescent bulbs. An attendee favorite was a custom-designed Grammy Amplifier logo light sculpture whose interior was illuminated by animated LEDs.