AUDI A3 - Launch Party (Proposal)
Three comprehensive design concepts were produced for MKG Marketing's afterparty event for the Audi A3 2013 Launch. Incorporated into each was a performance space and immersive visual show. The focus was on visuals and lighting elements that would captivate the viewer and make them feel apart of the experience. In one design, a very Audi-inspired outdoor stage was created to display the A3 vehicles and surround the audience with visuals and concert lighting. In another concept, pixel-mapped overhead light sculptures were were laid out in a radial pattern. These sculptures were inspired from the Audi OLED triangle taillight animations and created a dynamic visual ceiling. Surrounding the performers was a circular scrim that would display volumetric holographic visuals and an array of beam lights that would bounce off overhead mirrors into the space. In the final design, an explosion of LED rings stemming from the visuals themselves radiate out and over the audience into a pattern of LED rings, tubes and other effects fixtures.